Mauka Makai Generalº is a place-based creative practice working between the mountain and the ocean on the island of Maui.

Moses Aipa is a creative director, designer, and craftsman. His interdisciplinary practice spans two decades working across lifestyle and technology industries, collaborating with innovators around the world. Alana Kysar is a cookbook author, photographer, and grower. Her practice is rooted in Hawaiʻi and reaches well beyond it. Mauka Makai Generalº is a life shared between studio and kitchen, workshop and farm.

Things are made slowly, in small quantities, and often in season. Some entirely by hand. Some in collaboration with farmers, cooks, artists, and makers whose work we respect. Each one tied to a specific time and place. Not a product category, but a moment in the year.

Each release is recorded in the MMGº Papa Helu, a running ledger archiving what was made, when, how many, and the story behind it.

Hawaiʻi is our anchor. The culture teaches us how to pay attention — to materials, to weather, to community, to the responsibility of where we live. From that foundation we look outward, and bring that exchange back home.

Aloha.

Moses & Alana
Mauka Makai Generalº — Est. 2023